Why am I talking about ‘dirty secrets’?

For more than 20 years I have worked in the licensing industry. Even after building the DILBERT business from the ground up and coaching hundreds of artists, as well as seeing the Internet and social media revolutions in the industry, it continues to amaze me how ‘veiled’ and difficult the industry is to get information on. Yet, on the other hand, licensing is such an influential and prominent industry in our lives — think of all the licensed products we see advertised and on retail shelves every day.

This contradiction sparked my upcoming smARTist® Telesummit presentation titled “The 30 Dirty Secrets of Art Licensing.” These secrets, while seemingly off-putting, are hiding a fascinating industry with mega potential. For those artists who have passion for seeing their art on products, as well as for artistic talent with an entrepreneurial mindset, learning how this industry really works can be life altering. I will cover why art licensing can be more lucrative than other art fields and what it takes to get into art licensing and how to create a profitable and thriving business. In fact, I will include information from most every class I’ve ever taught.

This presentation is part of the 4th Annual smARTist® Telesummit 2010 - Where all you do is jump on the phone, or click on a webcast link from your computer, and hear everything live! (Don’t worry, we record all 13 sessions so you can listen any time—at your convenience!) For 7 energizing days it’s all about you! Come learn from 11 art career experts and successful artists exactly what it takes to be successful in any economy—with focus and facts standing alongside your fabulous art.

And starting today, there are 4 FREE pre-events you can participate in...just sign up at this link or read more about the event.

And remember, this professional development art career conference only happens once a year…

January 21 & 22 (2 Experts Panel Days)

January 25-29 (5 days with 11 Keynote speakers) 

I also wanted to share these insights from Ariane Goodwin, Ed.D., Founder smARTist Telesummit:

What Do Successful Artists Have In Common?

Over the years I’ve noticed that successful artists have at least these three things in common: focus, facts, and fabulous art.

Focus — Successful artists can tell you what their vision is. And they know how to use this vision to focus on the most effective strategies, outside and inside the studio, for getting recognized, exhibited and paid.

Facts — Successful artists learn from others. They take advantage of the newest, most up-to-date facts and information about how to make a living from their art so they end up with a plan that works.

Fabulous art — Successful artists know that compelling art with a “true voice,” is the bedrock of it all. They also know that great art is not enough. The world is changing so fast that they also need realistic action steps, backed by real-world information, from people they respect.

Learn more about the smARTist Telesummit

Two Essential Legal Aspects of any Art Licensing Agreement

No amount of artwork and collections will make up for a lack of sales effort, or a bad contract when you close the deal. That’s why I want to let you know about three upcoming classes and how the information from these classes plays an integral part in any art licensing business.

First, check out our PCLS-3 Sales class this week to hone your own skills or learn what your agent is doing or should be doing! Second, when it comes to contracts, I always have recommended having a relationship with a lawyer. And I also want you to learn as much as possible about your own contracts and legal needs, so you can save time and money every step of the way. Believe me, just being clear, concise and prepared will save you time and money!

There are two key aspects of every legal contract, which you must address: 1) the business terms and 2) the legal language set forth by the contract, developed by lawyers. It is imperative that you understand the differences between the two, as well as how to incorporate both angles for each and every contract you need.

When you discuss the various terms of the contract, such as where the products will sell, what products, which art, when they will launch and how much royalty, these are just some of the business terms included in licensing contracts. Your IP attorney will not know or have influence over these items. This is all determined by what you negotiate and how you present yourself and your needs to your prospective licensee. This is exactly the content I will be covering in this Thursday’s, November 19th, PCLS-4 Contracts & Negotiations class. It’s really an essential class for anyone building an art licensing business.

Third, no contract discussion would be complete without addressing the legal language that comes from a lawyer. There are certain items which must be in every licensing contract you sign for your protection. This is the topic of our free Legal Ease-Contract Language class on Wednesday, November 18th. Once again I will be joined by art attorney, Elizabeth Russell, to make sense of legal language for art licensing contracts.

We have tried, and I believe we have succeeded, in keeping them detailed and related to your specific art licensing needs, while speaking in layman’s terms. Thanks to all of you who have written me emails in appreciation. For any of you who have joined in for the past two classes Legal Ease-Copyrights and Legal Ease-Trademarks, we’d love to share your feedback here in the blog; please send us your comments. There is so much you can learn yourself, which will save you time and money with lawyers, and hassles with manufacturers. Just head to the web site to sign up; there is still time to register for both classes and to make business savvy decisions for each and every contract you sign.

And finally, if you haven’t signed up already, we are putting the final touches on our near-monthly newsletter. You won’t want to miss this month’s article “Leading, Finding and Following Art Licensing Trends” Click here to register for the newsletter.

Sincerely, J’net

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